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FAIRIES & DRAGONS

The world's first digital happy meal

Follow the adventures of four fairies and four dragons as they unite to stop an evil queen from taking over their wondrous land!
Originally springing to life in McDonald’s restaurants across Europe, each fairy and each dragon digital toy invited children to explore, play and interact. From the point-of-purchase displays surrounding the campaign to the very Happy Meal box itself, the world of Fairies & Dragons was built from the imaginations of fuel’s artists and designers.

"33 MILLION UNITS WERE
SHIPPED FEATURING
FUEL'S FOUR FAIRIES
AND FOUR DRAGONS ACROSS 35 COUNTRIES."
"CHILDREN'S CHARACTERS THAT
CAME TO LIFE ON DESKTOPS ACROSS
EUROPE."