WEB / PC
FAIRIES & DRAGONS
The world's first digital happy meal
Follow the adventures of four fairies and four dragons as they unite to stop an evil queen from taking over their wondrous land!
Originally springing to life in McDonald’s restaurants across Europe, each fairy and each dragon digital toy invited children to explore, play and interact. From the point-of-purchase displays surrounding the campaign to the very Happy Meal box itself, the world of Fairies & Dragons was built from the imaginations of fuel’s artists and designers.