In his role as a founding partner, co-chief executive officer and chief creative officer of Fuel Industries, Mike Burns leads one of the most advanced global youth engagement companies, reaching today’s young audiences with compelling digital experiences. In 10 years of leadership at Fuel, Burns has developed a reputation as one of the top creative minds in the industry. Spurred by the rapid change in online media and fueled by Burns’ forward thinking and creativity, Fuel grew from a boutique interactive agency into one of the most respected creators of original and branded entertainment, attracting a client list that is enviable even by Madison Avenue standards.
Burns has been recognized for both his creative approaches and business achievements, including the Ottawa Business Journal’s “Top 40 under 40,” Ernst & Young’s “Top 50 Entrepreneurs in Canada,” and the CCA Businessman of the Year 2010. His leadership also has resulted in hundreds of awards for Fuel Industries, including gold at the 2009 CMA and London International Awards for work with Subaru Canada, as well as an award from Marketing Magazine, naming Fuel as one of the top ten agencies in Canada.
Burns actively leads the development of the company’s own IP, the first of which made its debut in 30 million McDonald’s Happy Meals across Europe, and under his direction, four more of Fuel’s original properties are in co-production with award-winning L.A. studio Wildbrain for distribution across multiple platforms. Mike is an energetic and highly requested speaker and panelist for marketing and entertainment conferences across North America, and most recently spoke at Digital Hollywood in Los Angeles, KidScreen Summit in New York and the Consumer Electronics Show in Las Vegas.