Fuel is a Global Youth Engagement company.
Across Youth Agency and Entertainment categories we captivate Generation Play with deep, digital brand experiences.
©1999-2012 Fuel, Youth Engagement, and Generation Play are trademarks of Fuel Industries Inc.
Generation Play accesses more media with more control than any other audience. With higher expectations, a desire to be entertained and the ability to circumvent advertising on television and web, they represent a new type of consumer that is a product of both gaming and the Internet.
For more than 10 years, Fuel has pushed the limits of branded entertainment in digital media, capturing audiences' attention with engagement, rather than pushy messages. Through communications platforms that provide outlets for creativity, moments of sharable delight, and most importantly - play - we have grown into one of the most advanced youth marketing firms in the world. engage@fuelyouth.com
©1999-2012 Fuel, Youth Engagement, and Generation Play are trademarks of Fuel Industries Inc.
With kids playing in so many new ways, McDonald's Europe set out to reinvigorate the fun of the traditional Happy Meal experience.
Fuel developed a new way to extend fun at home and via mobile with Happy Studio. A virtual theme park, the experience connects youth from 38 countries with their favorite heros in an exciting online world.
©1999-2012 Fuel, Youth Engagement, and Generation Play are trademarks of Fuel Industries Inc.
The Flintstone's Bedrock comes to life in the social-gaming inspired experience developed with DIGITAS for Pebbles Cereals. Kids join Fred, Wilma, Barney and Betty by spending time helping at the Quarry, or joining Barney on a race through town followed by a friendly game of bowling.
Players are rewarded for each activity in Bedrock, levelling up for access to more content.
©1999-2012 Fuel, Youth Engagement, and Generation Play are trademarks of Fuel Industries Inc.
For three years, Capri Sun, Razorfish & Ogilvy have been engaging young consumers with a humorous 360 campaign that tells the tales of those who don't 'Respect the Pouch.'
Fuel has been a part of the team since the outset, bringing the Disrespectoids to life with 3D television animation and the award-winning Disrespectoids website.
©1999-2012 Fuel, Youth Engagement, and Generation Play are trademarks of Fuel Industries Inc.
Beginning with vibrant characters and engaging storylines, Fuel creates entertainment properties for today's emerging audiences that spark imagination wherever viewers go. As new generations aspire to a new approach to entertainment, Fuel reaches youth audiences seamlessly across both traditional and new platforms.
With animated and live action television, gaming and digital experiences; Fuel Entertainment brings stories to life in engaging and innovative ways. engage@fuelentertainment.com
©1999-2012 Fuel, Youth Engagement, and Generation Play are trademarks of Fuel Industries Inc.
The Clik Stars is an exciting and empowering property for girls that follows the adventures of gaming superstars - Jessy,Yuki and Leiyah - and their battle with arch nemesis, Raveena. Clik Stars blends social gaming, fashion, design and gaming for kids and tweens.
Medium: Television, Gaming (MMO, iPhone)
©1999-2012 Fuel, Youth Engagement, and Generation Play are trademarks of Fuel Industries Inc.
Art and gaming come together in the underground graffiti culture of Sideway, where we join Nox, a rebellious New York youth, and his adventures through a two-dimensional realm that comes to life on the urban canvas.
Medium: Television, Gaming (Playstation Network & Steam)
©1999-2012 Fuel, Youth Engagement, and Generation Play are trademarks of Fuel Industries Inc.
Follow the adventures of 4 fairies and 4 dragons as they unite to stop an evil queen from taking over their wondrous land!
This property first appeared in Europe, capturing the hearts of millions of children as the world's first digital Happy Meal in 35 countries.
Medium: Television & Gaming
©1999-2012 Fuel, Youth Engagement, and Generation Play are trademarks of Fuel Industries Inc.
Fuel is a global Youth Engagement company that executes deep youth experiences across Agency and Entertainment categories. Fuel was formed in 1999 as a digital branded entertainment company who is now the largest Youth Engagement company in the world. With clients like McDonald’s, Google and HBO and entertainment properties including SparkCityWorld.com, Fairies & Dragons and Sideway, Fuel is powering generation play.
To apply for a job at Fuel please email careers@fuelindustries.com.
©1999-2012 Fuel, Youth Engagement, and Generation Play are trademarks of Fuel Industries Inc.
